The grounded data identified five fundamental types of meme quiddities you to united times into the same family relations: Object, certain character, common profile, action, and you will statement. Following the distinction between real artwork quiddities and you may conceptual textual of these (Lewis, 2012 ; Spitzberg, 2014 ), i constructed a measurement getting quiddity concreteness. The initial two kinds-objects (eg Mentos in the “Diet plan Mentos”) and you may particular characters (such as Bert in “Bert are Worst”)-was very noticeable and you can tangible. Common characters (including the various kitties from inside the “LOLcats”) and you can measures (like the moving motions within the “The brand new Progression away from Dance”) will still be obvious, however their expression you certainly will change from that such as for example to some other. Ultimately, as opposed to visible things, phrases are the the very least real or even the extremely conceptual of all the kinds. Next department, we counted the brand new percentage of instances inside the each nearest and dearest you to definitely contained features away from all the classes. Each meme including for the children was required to contain at the very least one kind of quiddity. The fresh quiddity concreteness top are obtained for every meme household members based on weighted an incredible number of the 5-quiddity teams: target and you will specific reputation (1), universal character and you can actions (0), and keywords (?1).
Quiddity versions
From inside the RQ1 i questioned do you know the prevailing type of quiddities you to definitely bind meme family members together with her. Our very own data indicated that step is the most frequently used quiddity on the decide to try (42.2% of meme days), with keywords (38.5%). Specific profile (29%) and you may object (23%) have been less common, that have simple character (15.7%) at the rear of trailing. It is critical to note that our very own results demonstrate that the chief quiddity is actually largely different from new universal qualities lookin inside the fresh new codebook for most meme family members. Actually, inside the ninety% of your meme family, the fresh new quiddity was specific and therefore wasn’t as part of the universal properties. Eg, in the “Star Wars Boy” family members, new act off fighting that have laserlight swords was a highly certain quiddity, which means that could not feel seized of the generic attributes of the fresh new codebook.
During the RQ2 we asked and this themes, variations, and you will involvement formations was commonplace (and marginal) into the modern-day websites memes. I discovered that common community (twenty-six.5%), food (19.1%) and you may the new news (sixteen.3%) had been widely known topics; nationality (2.6%), newest events (step 3.2%), and you may performs and you 
may a job (step three.3%) was at least common topics. In terms of gender, men professionals (59.4%) have been portrayed two times as often as ladies participants (twenty-seven.3%). Kids and you may teenagers (38.7%) looked most, if you are elder professionals was at least portrayed (5.6%) when it comes to age group. Caucasian participants (44.5%) had been probably the most depicted cultural group, when you find yourself Latina otherwise Latino members minimum of (0.2%). Finally, in terms of setting, extremely times was photographs (56%) or videos (42.6%) rather than pure textual memes (1%). Overall, these findings corroborate many observations built in the newest qualitative degree described over, the spot where the memetic industries is actually known as ruled because of the young, white people. With respect to templates, media-created playfulness appears to have been so much more tall than just involvement having politics. Therefore considering descriptive analytics at the very least, government is quite marginal in the memetic sphere. Yet, as the unfolded below, network analysis will inform us an even more cutting-edge story.
The fresh cohesiveness out-of universal functions from inside the meme families
Since outlined significantly more than, among the many aims from the data was to evaluate the new the quantity from cohesiveness out-of meme families with respect to their simple functions (RQ3). Figure dos suggests the latest system away from memes discussing equivalent stuff characteristics. To manufacture the latest graphic investigation better, i inform you here just four meme group one share one or two or even more functions. The size of the latest node stands for their circle studies, put simply, the other meme period it offers stuff attributes which have. Such as for example, the first meme away from “Exit Britney Alone” ‘s the largest node, revealing at the very least two blogs attributes which have 56 (of 83) almost every other meme hours. “Graffiti” and you will “Birmingham” is actually each other instances of the fresh “Pepper Spray Policeman” meme family relations. These are the littlest nodes throughout the community, discussing one or two content features which have two almost every other meme hours. New width of link stands for the number of shared properties. Instance, the brand new connections ranging from cases of brand new “Get off Britney By yourself” are particularly heavy, for example he or she is very similar to one another in terms off articles. The initial meme as well as times express to 9 (from sixteen) stuff functions along.
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